Upon its release in April 2010, Darwin Deez’s debut album was met with universal praise from international media, especially in the UK. Championed by the likes of BBC Radio 1 and the NME, the latter even named him the 10th coolest musician on the planet as he graced their cover. There was nobody around quite like Darwin, and his wonderfully off-kilter debut album is testament to that fact. Recording the album in his own apartment using only a PC and a cheap microphone – he can lay a claim to being the original indie ‘bedroom’ artist – the songs are mostly stripped down, simple and unadorned but they pulse and throb deliciously with life and a rare wit. Certainly, it would be hard to think of anyone else who can start a song by cribbing “Twinkle Twinkle, Little Star” as the opening line (as on ‘Constellations’), while rhyming “Los Angeles” with “televangelist” (as on ‘Radar Detector’). However, it is also important to note that there is also an emotive undertow of sadness and longing in his oeuvre. By turns joyous and heart tugging, winsome and wistful, glorious and gorgeous, buoyed aloft by Deez’s ear for a soaring chorus and a catchy tune, not to mention his knack for a killer couplet, Darwin self-proclaimed the album as being ‘happy songs for sad people’. RETAIL NOTE: The album has been unavailable for a number of years now and has never been available as coloured vinyl. On Discogs sellers are currently asking from ?35 to ?125 (!) for a NM copy. PRESS/ONLINE: Campaign around 10 Yearz will mainly be promoted via Darwin Deez’s socials and the various digital platforms rather than a traditional print/online album review/news push. Snippets and cut downs of the original engaging and entertaining music videos, from the album, will be pushed across Instagram and Tik Tok etc - reminding old fans of, and introducing new fans to, the debut. + DD mailing list (6k+) pushes etc. RADIO: “Constellations” is still in regular spot-rotation on BBC 6Music. We will select service the album to all original supporters. Looking to procure spot plays, re-issue mentions and potential interview/album features around re-issue and tour.
